Organization of Theatrical Activity Within the Non-Governmental Sector of Culture

Introduction. The importance of studying independent theatre initiatives in the Ukrainian context is not only theoretical but also practical because it just a comparison different models formulation recommendations for reform Ukraine. emergence theater organizations gave rise to artistic practice, which dramatically increased competition among theaters struggle audience. As result, ability use management and marketing technologies as tool market promotion began play leading role such institutions. Purpose methods. purpose article develop foundations improving organization theatrical activities within non-governmental sector culture. work was based on dialectical, empirical, systematic approaches, allowed us summarize achievements accumulated by community organizing modern theaters. Results. essence, role, significance are revealed. problems existence determined. Methods culture have been formulated. Peculiarities subjects Conclusions. scientific novelty obtained results lies deepening generalization best world experience this segment. study manifested expansion knowledge field possibility their process reforming sphere